Today I think it’s time to get a little more real and talk about something that has been on my mind for a few days now. The subject of online business, growing a website into a massive levels and gaining a following. One of the most important aspect of online marketing, blogging and running a website that keeps them coming day in and day out is being real with them.
How often have you visited a website because something caught your eye? It could be a picture or maybe you searched for window cleaners and end up with Fish Window Cleaning. The point is sometimes we don’t always get what we want on the first past, the second past, sometimes even after the tenth.
I believe that in all my years of web design, graphic design and programing. All of which I self-taught myself, you have to wonder something. Am I putting myself out there enough? Am I telling white lies? There are some of them out there and some will say that when it comes to online marketing, they are full of them.
What’s so true about it that people lie. They will lie and lie to get what they want, to make sure they make money and you don’t. Sure there are people who will try to share the wealthy but at the end of the day if you’re not making it.. why should you care about someone else? In web design there is nothing worst then making a website, spending hours trying to promote it, making sure you have the BEST design you can do, the BEST content and still find yourself scratching your head at the high bounce rate of visitors who stay less than 3 seconds on your page.
First and this might be hard for anyone to believe, but it’s rather silly to think someone would go to a website and leave it within 3 full seconds of looking at it. You come down to a simple matter of:
- Did they get trick into going there?
- Did they not like the first glance of it?
- Did the page take too long to load?
Over the last year myself personally I’ve been studly the art of marketing and SEO. Mostly to learn and better myself. I use to run a pretty big website named Majin Planet. While most of the hey day of the site came from before my time, but I did pretty much take over and had a good size following. A following that’s all but dead now due to lack of time, lack of depth and pure laziness on my part.
The BIG question I ask myself is simply, do I want a ghost town? Clearly it’s not the content right? How can someone judge a whole website base on 1, 2, 3 close window. RIGHT?
The truth is we as a people look at things rather different online then we do looking at a book or newspaper. Humans take it colors, and special words that stick out. I have read many times on a some really good blogs that most people only look at the top of any page. I find myself doing the same thing. I believe stopping and truly thinking about it, when I do scroll down I simply scan for something I’m looking for.
The Game Plan?
The plan is to make your content, my content more real. Am I just writing to write so I can simply say “Hey I post something everyday” That’s even said if every post I made is pointless and a waste of cyber space. This is why every post now I write I try to make sure I craft it not just write them. I add elements to enhance the look, adding pictures, adding headlines making things look not just pretty but putting a wow factor in there to get you to scan down.
The last goal of any online marketing plan, no matter if you’re trying to sell a product online, looking for feedback or discussion. Maybe just wanting to get your content and what your worth to the public. The results if you’re not real with your followers why should you expect anything then what you give? Think about this; trust is the most important aspect of anything if you have no trust you have nothing. What are your thoughts? Leave me a comment down below and let me know.
